Creating and using learner personas

Everything you need to know about researching, creating and using learner personas

What have we got here?

Creating and using learner personas is a self-paced, online course that you can start, finish or just dip into at any time. It's one of a growing catalogue of Skills Journey courses for learning professionals, available as part of our annual subscription.

Is this course right for me?

The course is aimed at anyone who wants to better understand their audience and be able to develop learning content that better meets that audience's needs. Personas have been used in marketing and product development for many years, but that haven't had the same impact in the world of learning. There's no getting away from the fact that it takes time and effort to create personas that genuinely represent the intended audience. However, the rewards can be huge especially if you regularly create content for a large and diverse audience.

This is a short course that keeps the process as simple as possible and focusses on the must do activities.

What will I learn?

This course will cover:

  • What learner personas are, the benefits of using them and the potential pitfalls to be aware of
  • How to research learner personas
  • How to create learner personas
  • And once we have them, how to use learner personas in our design process

How long will it take?

Well, it all depends.

  • If you’re curious about something or you need to know urgently how to carry out a task, you could get in, get what you want and get out again in less than 10 minutes
  • If what you need is a quick appreciation of the subject matter covered by the course, you could watch all the lesson videos in an hour, give or take. You’d be better off spreading this over a few days, but if an hour is all you’ve got, then go ahead and binge. Our courses are roughly equivalent in scope to a one or two day classroom event. If you were to spend a whole day on one of our courses, perhaps spread over a week or two, you’d be able to complete all the activities and begin applying your new skills to your work.

How does it all work?

The course is comprised of four lessons, each of which includes at least one video. We will also provide you with a range of valuable resources that you can use for on-going reference.


The Team


Skills Journey
Skills Journey

This resource has been designed, developed and presented by the Skills Journey team, drawing upon decades of experience working with learning and development professionals across the world.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.